Magazine Ad

Art Festival Advertisement

For this project I created an appealing design for a magazine advertisement for the 2010 Laguna Beach Sawdust Art Festival. I went to the website for the Sawdust Festival to get some ideas for the project firstly. I ended up using a picture of the Sawdust building in California and added a gradient to it to blend in with the background color. The color is takent straight from the website as well. I took a print screen of the website and used the eyedropper tool to take a color from the border. I knew there was a lot of text to go on the ad so I tried to leave plenty of room for it. I also added a clipart of a painter's palette and placed a picture of a beach inside of the border of it for bisual appeal. I also added a drop shadow to make it look nice. I think overall the ad looks attractive and the design of the Sawdust building would bring viewers attention in and make them want to go there.